Brand Identity & Development • Strategy • Austin, TX.
Studio, is a full-service, in-house advertising agency owned by media powerhouse Gannett and operated under the Austin American Statesman. Studio offers brand-building services, video production, data-driven media plans and creative.
In 2019, Studio launched a brand overhaul and created the basis of their visual scheme. I was tasked with retooling their logo and developing the brand identity kit. This is the foundation for new Standard Operating Procedures, business collateral and internal and external marketing material.
My Role: Art Director & Senior Graphic Designer
Agency: Statesman Studio - StatesmanStudio.com
Credits: Dan Hanrahan (Creative Director & Copywriter), Tiffany Carley (Account Director), Jason Garcia (Graphic Designer)