ATX Hoop It Up - Marketing Campaign

Since its inception 30 years ago, Hoop It Up has been the largest 3-on-3 basketball tour. It's recognized as the most prolific basketball tour with millions of worldwide participants. Located in Austin, Texas, Circuit of the Americas hosted the Hoop It Up 3-on-3 Basketball Tournament. COTA is the ultimate destination for racing and entertainment and has hosted several world championship racing events - Formula 1, MotoGP and INDYCAR. COTA's marketing team tracked us down to develop a strategic marketing campaign for the event. The goal was to create clear and direct creative - combining the authenticity of grassroots basketball and the vast/awe-inspiring landscape of COTA.

My Role: Art Director & Senior Graphic Designer

Agency: Studio, by Gannett - gostudio.agency

Credits: Dan Hanrahan (Creative Director & Copywriter), Jason Garcia (Graphic Designer), Daniel Loyd (Video Producer), Jake Fordyce (Videographer), Jane Alexander (Audio/Video Specialist)

Broadcast TV / Video Storyboards & Process

Print, Digital, Social & OOH

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